What might cross your mind when you first saw the title is "Is it still worth to have backlinks from web 2.0 blogs?" The short answer is yes! As long as you can use them properly.
Not a few of those who claim themselves as "SEO experts" say that the practice of planting backlinks on web 2.0 is a waste of time.
Well, there is nothing wrong with that statement, every SEO activist has their respective perspectives. You can also follow their view if you don't want to take the risks. However, most likely you will lose the "SEO growth potential" that is built using only web 2.0. Yeah, pure web 2.0 backlinks.
Exactly, web 2.0 blogs are the most affordable alternative to the Private Blog Network. Although I should admit that not all off-page SEO processes should be carried out using web 2.0 alone.
Why expired web 2.0?
They are blogs that are no longer registered on their relative platform. It can be deleted by the platform or was removed by the old owner.
Examples of popular web 2.0 platforms or blog service providers are Blogger, Jimdo, WordPress, Tumblr or Webs.
Ready to use "domain authority"
Although user experience is the key, it is undeniable that domain metric is one of the crucial components of a website ranking factors.
Getting backlinks from sites that already have good authority is a great advantage as well as a shortcut to boost your main site's ranking.
Just admit it, building backlinks, social signals, and increasing domain metrics value is not an easy task, time-consuming, and tedious job.
With the help of expired web 2.0 blogs, you have a great opportunity to get a blog that already has good authority. You just need to re-register and you are one step ahead to build a quality web 2.0 network.
The cheapest alternative to Private Blog Network
You should've been noticed how complex it is to build PBN yourself. You will need to set up the domain, buy dedicated hosting servers, and configure CMS. It requires too much effort and a high budget that will be quite draining your bag.
While in the web 2.0 world, you can immediately publish blog content without a penny although the results are not as powerful as PBN.
Most of the free blog service providers like Blogger or WordPress are also pretty easy to set up. They allow you to start blogging in just a few minutes.
You have full control
There are times when you want to modify a backlink because it is no longer relevant or there is a change in your strategy. If you don't have full control over the backlinks you have, you will need to contact the domain owner to do that.
Not to mention if it turns out to face the disavow links process (one of the features of Google Search Console) which is quite troublesome. You won't find this kind of problem if you are the person who determines how link building strategy should work.
Preparations, rules, warnings
You understand that this technique is still efficient and works, I believe you will build it wisely and carefully. Don't let your hard work end in vain.
Content is still the king
Today is the era of artificial intelligence where the machine was able to translate very long text into conclusions.
Since every content must have value to convey the readers, then I assume you are ready not to use junk content that humans cannot understand (spin, spun, rewrite).
To be clear, treat your web dummy as best as you can to make it look natural. Try to make the original content even though it was short, but it won't be a big problem. Really.
It would be better if each content has several outbound links to the authority site. It sounds mainstream, but it works and this is what I always do.
Avoid aggressive link building practice
This method might be a favorite 10 years ago. Believe me, massive link building is a big mistake nowadays!
Even your dogs know quality better than quantity.
Excessive backlinks will only have a negative impact on your own site. The worst is, your dummy web project or even your main site could get kicked out from the search engine.
Start with medium competition keyword
We are talking about pure web 2.0 backlinks here. It would be best to start by targeting keywords with moderate competition (long-tail keywords are better).
I myself have not fully practiced for keywords with high competition, most likely you will need another link building scheme.
Find expired web 2.0
Now you can save your energy to think about how your projects and strategy should work. Let TLDrop handle this task!
I highly recommended using VPS or RDP Remote Desktop so that the process runs faster and does not interfere with activities on your main machine
Expired web 2.0 platforms that can be searched by TLDrop in the current version are; Blogger, WordPress.com, Tumblr, Webs, and Jimdo. So let's get started!.
Basically, TLDrop is an expired domain crawler. Fortunately, you are able to make TLDrop focus on finding expired web 2.0 only so the crawling process will be faster.
In Settings > General > Search For, check all options except Expired & Deleted Domain.
Set Crawler Level in Settings > Crawler to 5 or more. The higher value will make the process longer, but the opportunity to get more results is bigger.
You can adjust the rest according to the capabilities of your computer. Read how to optimizing TLDrop performance.
Preparing seed items and start crawling
Seed items could be a list of URLs or keywords. If seed items are a list of keywords, TLDrop will first crawl through the search engines. I myself prefer to use a list of keywords when it comes to scraping expired web 2.0 blogs.
Say that you want to target the "free internet" keyword. So what you need to do now is look for keywords related to that niche. You can use Keyword Shitter or any other similar tools.
Combine the list of keywords that you've got with the search operator or footprint, so the results will roughly be like below.
site:blogger.com/profile your keyword 1
site:blogger.com/profile your keyword 2
site:blogspot.com your keyword 3
site:blogspot.com your keyword 4
site:wordpress.com your keyword 5
site:wordpress.com your keyword 6
site:tumblr.com your keyword 7
site:tumblr.com your keyword 8
site:jimdo.com your keyword 9
site:jimdo.com your keyword 10
site:webs.com your keyword 11
site:webs.com your keyword 12
If you notice, the teal-colored text is the root domain of the web 2.0 platform. Of course, you can combine your keywords with other search operators such as
intitle, etc. The more seed items you use, the more expired web 2.0s you will get.
Follow the below instructions to begin the crawling process.
- Click the play button or press F2
- Check This is keywords (search queries) option
- Enter your seed items
- Click run button, now you can watch the crawling process inside TLDrop's Task Manager
"Where will the results be displayed?" On the Result tab, select Deleted Blog (Registrable web 2.0) option. Every time TLDrop found expired web 2.0, the table will refresh automatically.
Claim the gem!
Of course, you do not want to re-register all expired web 2.0 blogs right? Then you must determine metric parameters to filter the crawling results.
Below are the parameters that I usually use to filter my expired web 2.0 blogs.
- DA (Domain Authority) at least 20
- PA (Page Authority) at least 35
- CF (Citation Flow) at least 10
"Does blog URL have to be relevant to the niche?" I say no. For me as long as web 2.0 has good metrics and does not classified as spam URL then there is no problem at all.
Before re-registering your expired web 2.0 blog, you should always use a different email. Or if you are patient enough, you can use a different IP address for each blog.
One more thing sounds silly but it is important for me to say that I have never used Google Chrome or Gmail for link building activities.
Google has a perspective that building a web 2.0 network for the purpose of creating backlinks is purely a violation. So you understand the risks if you are not careful.
Moreover, we will register each web 2.0 with webmaster to speed up indexing. Anyway, we have to make this project as natural as possible like just like PBN. I would recommend you to make a spreadsheet.
Managing your blog networks
"What about themes?" So far, I have not been too concerned about using specific themes. But it will be better to give each blog a different look and feel.
Submit to webmaster
This is one of the reasons why you should use a different email address for each web 2.0 blog.
You need to register your Web 2.0 property in Google Webmaster or Google Search Console. You understand that Google acts as evil, they continue to monitor your activities. Thus, plan your project as smoothly as possible.
The aim is nothing but our project being quickly indexed by search engines. In addition, there are no other optimizations, just register web 2.0 to the webmaster, submit a sitemap, done!
"Can I register with Bing Webmaster or another platform?" Why not? If you have time, of course, this will be great!
Posting blog content
As already explained in the previous section, always using original content or your hard work will produce nothing!
For content criteria, there aren't many checklists here, and I think you too are familiar with these;
- I always insert at least one outbound link to the authority site
- There are always H2 tags and sometimes H3
- Length of the content at least 300 words
- Always insert relevant internal links
- Sometimes there are pictures
Post content to each blog regularly at least once a week for 1-2 months. Only after that, you dare to insert a backlink that leads to your main site.
A contextual link is a type of backlink that I often to use and the results are very satisfying. Post one content that has one or two links pointing to your main site, do not exaggerate.
To make it balanced, you can determine the anchor text variant yourself, for example;
- Web dummy 1 uses target keywords and related keywords
- Web dummy 2 uses naked links and related keywords
- Web dummy 3 uses target keywords
- Web dummy 4 uses naked links
After you create content that has a backlink to your main site, do the content posting again periodically. The most important thing is that your project should not stop here, there must be maintenance going forward.
"Can I make other backlinks on the same web 2.0 blog?"
If you are targeting another domain, then there is no problem. However, it is not recommended to insert a link with the same domain.
If you still want to do this, make sure there is a delay. For example, in the 10th post there is a contextual backlink, then create another backlink on the 16th post.
Above has been explained in detail starting from how to find expired web 2.0 blogs into managing blog network projects to build quality backlinks. I hope you are fully understanding the concept.
Yes I know, it is a quite complex process and requires your efforts. This method written based on my personal experience and I'm really happy with the results I've got.
This is cool! The fact is that I don't need PBN at all, purely backlinks from the web 2.0 network!